While the Govt initiatives such as  POSHAN Abhiyaan targets to reduce stunting, under-nutrition, etc by 2% every year till 2022, achieving the targets would still leave one-fourth of children in the age group 0-6 years as stunted or malnutritioned. On the other hand, obesity rates in children and in youth are on a rise. While the Government’s Fit India movement remains a welcome step to synergize awareness, education, and activity towards diet management and fitness, the larger question remains whether the industry, civil society, schools, offices, institutions, and various other stakeholders creating the right ecosystem of nutrition and health.